The first area that needs to be managed is strategically identifying the communication focus by reviewing all business processes and objectives of corporate and brand. Designing all communication elements and coordinating the application process in line with stated strategies defines reputation management. A planned and creative ongoing management style carries critical weight in this area. Reputation management process supports this definition too.
Crisis is a process that is possible to encounter any time in any size for companies. Emergencies can come in unexpected times or they can be pre-determined to take measures. The first step is the identification of crisis scenarios in line with forecasts and making preparations accordingly. Our team is experienced in ruling out crises and executes effective management of appointing crisis spokesmen, crisis desk management, providing correct and controlled information flow, and following-up all processes thoroughly.
With the power it holds, media is still the most valuable investment field. Changing with the advancement of technology, media represents the most important area for corporate, brand and individual communications with both its conventional and new platforms. Being effective in media communication is related to active content strength, knowing media dynamics well, following the agenda and a professional business conduct based on years of experience. We provide these communications for you in the right format, not only with our effective media power; but also with strategic media plans and by creating constantly.
Just a small number of people can be referred to as a leader despite numerous companies and managers. A manager’s position is naturally determined by the company’s position in sector. There is always a captain who carries these organizations to success, whether it’s a global company or a local company pioneering in its sector… Here, we plan and manage communication strategies for these companies, as well as handling reputations of successful managers with leadership qualities and building their communications for all target markets, especially for media.
The first rule to invest in this area is to know the thin line between welfare and corporate social responsibility. You should create value by both including your business area into this strategy, and evaluating this responsibility as a long-term process when you give back to the society. We build and successfully implement CSR projects in line with our experience.
Closely following global and local agenda is a must in communications. Unlike traditional communications approach, corporate and brands that are better at agenda management come into prominence. We guide you to manage communication of the subjects your company is focused on, in parallel with your agenda management. Right setups in right time create a difference in communications.
We aim to create processes for a product or service that affect the target market more closely. To do this, first we discuss the product or service’s brand positioning in detail. We make the related brands gain a place in minds and hearts of consumers by determining the strategies and tactics that will guide the marketing communications in parallel with business objectives and thus creating the right stories in right time.
Sponsorship is still accepted as an important budget item and an effective factor in communication side. We identify sponsorship areas for corporate and brands in parallel with communication strategies or help you make the right decisions by analyzing incoming sponsorship offers within the framework of reputation and communication strategies. We also manage the sponsorship processes with care.
Employees play an important role in success of organizations. Creating strongly motivated employees is possible with the help of communication strategies and applications – which we prefer to call motivation prescriptions – written by us communication consultants in parallel with human resources policies. In doing so, first we internalize our business partners’ culture, and then we act in light of objectives.
What is newsworthy? What kind of dynamics do media have? Knowing the answers of too many questions like these is the most important rule to start media communications. Of course, as consultants, we know the answers to these questions very well. But managers/prospective managers who will represent a brand or a company should know the media at least as good as their consultants. At this point, the managers of our agency share their media background and experiences with related business professionals via professional education materials.
It’s not wrong to say that content is the most valuable treasure in communications world. For, content is the focus of all communication processes, especially the reputation management. Strong content requires knowledge, creativity and strategy. We create and manage all information, including promotional corporate texts, print and online publications, conventional and social media for you with the subtlety of consultants.
Public relations management not only progresses in a conventional area, it also gains importance in digital world in which the communications of the new world is carried on. As F5 PR, we adapt our knowledge and perspective in public relations according to the rules of this new world and make our brands’ public relations succeed in digital area too. We build many sub-headings of public relations like crisis and content management, corporate social responsibility and leadership communications in view of digital media and social networks and monitor them 24/7.